The Legendary Daytona Story


Discover the story of how Daytona became, and continues to be, one of the most successful British motorcycles of all time.

The legendary Daytona 200 is a 200-mile race that has been taking place annually for over 80 years at the Daytona International Speedway in Florida, USA. In 1966, after a difficult practice, Buddy Elmore started 46th on the grid and fought his way through to win, beating the might of the 750cc Harley-Davidsons. From this incredible moment in racing history, the Triumph Daytona name was born.


The Legendary Daytona Motorcycle exhibition showcases unmistakable machines, each with a fascinating story to tell. From Buddy Elmore's 1966 historic Daytona 200 winner to the first ever official Moto2™ Dorna Sports licensed motorcycle; the Daytona Moto2™ 765 Limited Edition.

Three motorcycles from the exhibition. Left to right: 1966 Triumph 500, 2019 Triumph Daytona 675R, 1974 Triumph Daytona 500

Come and see the prolific progression of the Daytona racing name and its evolution over the years. With thanks to the Dick Shepherd Collection. As part of a new collaboration with Triumph Motorcycles Ltd, this exhibition is one of two planned to run until 2023.