The Land Rover LRX concept of 2008 – a 'cross-coupé' – marked a radical departure for the company, and led to Evoque – one of the new 'compact SUV' vehicles. New materials were used in the construction, such as high-strength boron steel for slim but strong body pillars, plastic wings and tailgate, along with aluminium and magnesium in the subframe and suspension.

With its styling and perceived customer, it was logical that Evoque would carry the Range Rover brand, with the same design, luxury and capability as its larger brothers. A small but chic SUV that would not look out of place even on the trendiest city street.

Evoque came as a three-door coupé, five-door saloon and eventually as a rather unusual convertible.