In 1973 Duckhams launched a lubricating oil which it called ‘New Formula Q’. Well known rally driver, Paddy Hopkirk featured in a five-week television campaign and, as a marketing gimmick a giant, three-metre-high, oil can van was built to publicise the new product.
Using the underpinnings from a 1969 Mini, shortened by nearly three feet from the regular model and fitted with a Ford rear-axle, the Duckhams Q car as it was officially known, was displayed at many shows around the country during the 1970s to promote Duckhams’ oils.
From time-to-time, the can’s livery was updated to match the latest oil and Duckhams changing styles of packaging. The last colours which adorned the can were for Duckhams range of heritage oils, marketed in conjunction with classic car parts specialist British Motor Heritage.