The Austin Seven chassis was popular as the basis for many special bodies, built by companies other than Austin, such as Swallow and Gordon England. This car carries a ‘semi-sports’ body built by the New Avon Body Company of Wharf Street, Warwick. The Sportsman’s two-seater is finished with a tapered tail and the doors open from the front, in order to give easier entry or exit. Rather than being painted, the body is covered in fabric. A single piece windscreen, with adjustable rake and vacuum windscreen wiper, is fitted.
The tail contains a locker for carrying luggage, accessed through a hatch at the rear. The spare wheel could be stored behind the seats, if the driver desired to show off the lines of the bodywork. There are no running boards, the front wings having their back edges extended in order to keep the car clean from road dirt.
The Sportsman’s two-seater was available in maroon, red, grey and black, with a duck hood to match. White wheels could be supplied to order. New Avon bought 30 chassis from Austin. They built 26 tourer models, sold three chassis to Swallow and built this single Sportsman’s two-seater.