When the Freelander was launched in 1997, it was first new Land Rover product for nearly ten years and marked a departure for the company. It was for a new market; estate and MPV drivers searching for a vehicle with more individual character.

The Mk 1 Freelander was a success and became the best-selling four-wheel-drive model in Europe for five consecutive years after its launch. During its production, which ended in 2006, over half a million had been sold. 

This compact SUV was available in two body styles, a three-door soft top model with the option of a hardback and a five-door estate. With independent suspension, four-wheel drive, anti-lock brakes and traction control, there was a choice of the 1.8 litre petrol or 2.0 litre diesel, and a V6 was also offered.