J12 M40
British Motor Museum
The highest luxury offering from Vauxhall and with hints of transatlantic styling, the Viscount was the last traditional ‘barge-like’ saloons that the company produced.
With its elongated body, luxury extras and vast cabin space, the Viscount was Vauxhall’s flagship model when it launched in 1966 and was designed to impress.
Based on the cheaper Cresta, the Viscount gained lots of added extras, such as a walnut veneer dashboard, leather trim, electric windows, fully carpeted luggage compartment, picnic tables and four headlights. This made the car quite heavy which did nothing for its performance and with its thin steering wheel, rolling suspension and long nose it could feel quite daunting to drive. It is often affectionately nicknamed the ‘British Barge’.
The American influences of the car’s design include the vinyl roof, white-wall tyres, front grille and the ‘coke-bottle’ exterior styling which featured on many cars of the 1960s and 1970s. This design was characterised by a narrower and curved centre section that then flared out over the rear wheels, reminiscent of the famous contour of the glass Coca-Cola bottle.

British Motor Industry Heritage Trust, Registered Charity in England & Wales: 286575
Banbury Road
Gaydon
Warwickshire
CV35 0BJ
If using a Sat Nav for directions we recommend you enter the British Motor Museum as a point of interest rather than using the postcode.