The SD1’s elegant hatchback body styled by David Bache was complemented by Spen King’s simple but effective chassis design. Combined with a fresh interior, it broke the mould. 

With supercar styling cues, the SD1 was sold as an executive car under the name of its engine size (Rover 2300, 2600, 3500 etc.). SD1 was actually the internal project code, standing for Specialist Division Number 1, but the SD1 moniker stuck.

Introduced in 1976, it was only the fifth new model Rover had unveiled since the War. It was popular due to its modern look and feel; the uncomplicated rear beam axle suspension meant the SD1 drove and handled well and the new-look interior introduced a cleaner design with soft-feel plastics rather than wood and leather.

This display vehicle, sectioned to show the design and engineering of the model, was probably built for the 1980 UK Motor Show. Sectioning allows potential customers to see the inner workings and the interior at the same time, including the sumptuously appointed velour seating, the vast luggage space and, a first for Rover, the rear hatch. The SD1 was plagued with reliability issues, however, meaning it was never able to reach its full potential.