In the early 1950s, Rover explored the concept of a new model to be positioned between its cars and Land Rovers. It was to be more car-like in image but retaining the cross-country abilities of the Land Rover. Rover chose 'Road Rover' for the project, which began in 1952.

The series II Road Rovers were a little more stylish than the series I and resembled a Chevrolet station wagon with hints of Rover. With independent front suspension and alloy body panels, it was to have the six-cylinder engine.

Poor predicted sales figures meant that the project was finally abandoned in 1959 after only nine were built. The concept re-emerged in the mid-'60s when work began on Range Rover.