J12 M40
British Motor Museum
Revealed at the 2004 North American Motor Show, the Range Stormer was Land Rover’s first concept car, serving as a statement of intent for the future of the Range Rover marque.
Designed and engineered to grab attention, it cost €1.5 million to develop, but helped to redefine the brand and pave the way for a sportier and more luxuriant Range Rover.
The low roofline, power bulge in the bonnet and the 22-inch forged alloy wheels give it a sporting stance while the slim body pillars and glass roof give the cabin a light and elegant feel. Natural materials dominate in the cabin, with wood and leather set alongside metal. The aluminium seat frames are a striking part of the cabin design and are topped with laminated saddle leather.
The split-section doors are controlled remotely for maximum theatrical effect: the upper section hinges upwards and forwards in a scissor-door fashion, while a smaller lower section drops down to provide a step into the cabin. A simple rotary dial is used to select driving settings – Terrain Response was a revolutionary system that optimised the vehicle’s setup for varying terrain and it eventually made its way into production Range Rovers.

British Motor Industry Heritage Trust, Registered Charity in England & Wales: 286575
Banbury Road
Gaydon
Warwickshire
CV35 0BJ
If using a Sat Nav for directions we recommend you enter the British Motor Museum as a point of interest rather than using the postcode.