As part of Land Rover's 50th anniversary, 30 volunteers from all disciplines within Rover Group embarked on a 20,000 mile journey starting in the UK and finishing in South Africa. Visiting 50 countries in 50 days, money was raised for the children’s charity UNICEF.
The Fifty-50 Challenge comprised four legs and passed through every terrain, from Norway's North Cape to the heat of Saudi Arabia. Three brightly liveried Freelanders, supported by a Defender 110, fondly known as Goldilocks, were used. This particular Freelander is known as Mummy Bear.
Some 14,518 miles and 45 days later, the team reached Dubai, and more than £100,000 had been raised for UNICEF.