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Land Rover

Freelander Fifty-50 Challenge, 1997

Image copyright © BMIHT
Make
Land Rover
Manufacturer
Rover Group
Location Made
Solihull
Accession Number
2015-13-12
Collection
BMIHT Vehicle Collection
Type
Car
Status
Permanent collection
Engine
4 cyl, 1998 cc, 97 bhp
Fuel
Diesel
Top Speed
102 mph (164 km/h)
Body Style
Estate
Price When New
£20,720
Materials
metal, rubber, plastics, glass, textiles
Dimensions
4382mm (l), 1809mm (w), 1808mm (h)
Location
Collections Centre

As part of Land Rover's 50th anniversary, 30 volunteers from all disciplines within Rover Group embarked on a 20,000 mile journey starting in the UK and finishing in South Africa. Visiting 50 countries in 50 days, money was raised for the children’s charity UNICEF.

The Fifty-50 Challenge comprised four legs and passed through every terrain, from Norway's North Cape to the heat of Saudi Arabia. Three brightly liveried Freelanders, supported by a Defender 110, fondly known as Goldilocks, were used. This particular Freelander is known as Mummy Bear.

Some 14,518 miles and 45 days later, the team reached Dubai, and more than £100,000 had been raised for UNICEF.