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J12 M40

British Motor Museum

Case-Study-Thumbnail-JLRevoque

“A perfect show-ground to accommodate the large pieces of automotive kit alongside VIP hospitality ....

Organised to demonstrate the capabilities of the Range Rover Evoque, the ‘Urban Adventure Tour’ took place across a number of major cities in Europe.

The tour launched at the British Motor Museum, where our outdoor arenas provided the perfect show-ground to accommodate the large pieces of automotive kit alongside a VIP hospitality suite.

The vehicles were driven by Paul Swift’s team, whose company ‘Precision Driving Ltd’, supplies skilled drivers for TV commercials, motor shows and car launches worldwide.  Whilst the cars demonstrated some dare devil free-running acrobats, some hair-raising stunts were performed around, over and even in the vehicles by the stunt men.

The Museum’s location just off junction 12 of the M40 in Warwickshire, coupled with its close proximity to Jaguar Land Rovers Global Headquarters provided the perfect location to launch the event to VIP's and senior management before it went on tour.

Paul Swift at Precision Driving Ltd stated, “I performed my first ever display at the Museum over 20 years ago as part of my father’s Rover Display Team. On this occasion we were provided with a fantastic facility to rehearse the show before performing to JLR senior management and taking ‘The Urban Adventure’ on tour. The event was a huge success for us and hopefully is the beginning of successful partnership going forward”.

 

 

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