For the first time in the UK, the unique world of Forza Horizon is stepping off the screen and into the real home of British motoring.
The British Motor Museum today announces the launch of Forza Horizon 6 The Experience, a bold new exhibition, running from May to the end of November, where digital car culture meets real-world motoring, created in partnership with the critically acclaimed Midlands-based developers of the Forza Horizon series, Playground Games.
As with every Forza Horizon game, players are participants of a ‘Horizon Festival,’ a celebration of cars and music taking place at various locations around the world. Forza Horizon 6, which will be released on the 15 May, is set in Japan and highlights the country's famous JDM car culture along with its stunning scenic locations.
To celebrate the release of the globally anticipated title from the Xbox Game Studios, the British Motor Museum will transform into the UK’s first real-world Horizon Experience. The exhibition will open on 23 May with a special one-day festival - full of beautiful cars, iconic music and live demonstrations. From a showcase of stunning Japanese cars, a choreographed drift stunt show by precision stunt driver Tessa Whittock, to gaming vans where you can play the game with your friends. For younger visitors there is a Didi car arena allowing them to get behind the wheel, as well as ever-popular face painting. The festival atmosphere continues with street food trucks and live music straight from the game.
The Horizon Festival and Experience will be opened by Craig Duncan, Head of Xbox Game Studios. Expert developers from Playground Games will also be attending the festival day to talk about the games creation and answer any questions. A team of highly skilled developers from RobocodeUK will also be running workshops to teach future coding experts the basics of creating new games. Booking workshop attendance in advance, via the British Motor Museum website, is essential as there are a limited number of workshop spaces available.
The new vibrant exhibition, which continues after the 23 May, located on the mezzanine floor of the British Motor Museum, displays the machines themselves — a line-up that spans generations, geographies and genres of car culture.
From JDM icons like the Nissan Skyline GT-R and Honda NSX-R, to rally legends including the Lancia Stratos and Subaru Impreza 22B STI, the exhibition celebrates the heroes of the road and the screen. Hypercars such as the Jaguar C-X75 sit alongside cult favourites like the Peel P50 and track-focused machines including the Ariel Atom 500 V8.
Modern performance and luxury are equally represented, from the Bentley Continental GT Convertible and Lotus Emira to the latest Toyota Land Cruiser. Together, they tell a story of speed, innovation and identity, connecting digital racing to the real-world machines that inspire it.
Alongside the cars will be the Xbox interactive zone where you can play Forza Horizon 6 on state-of-the-art racing simulators. Visitors can choose to either take a cruise through the stunning scenery in Japan or compete in a Forza Horizon competition. There will be exclusive Forza Horizon 6 merchandise up for grabs for the most skilled drivers. For a bit of fun, youngsters can play ‘find Tank’, a well-known mascot from the game, on the Tank Trail around the Museum.
This collaboration positions the British Motor Museum as more than an exhibition space. It becomes a platform where heritage meets innovation, and where the future of car culture is explored and celebrated, as much as its past.
Peter Armstong, CEO, British Motor Museum said “The British Motor Museum has always been a place where stories of motoring come to life. This exhibition allows us to take that further than ever before; to create a space where digital and physical car cultures meet, inspire one another, and are shared with new generations. Partnering with Playground Games enables us to connect with audiences in entirely new ways, and to position the Museum firmly at the centre of this evolving cultural Landscape"
Trevor Williams, Studio Head, Playground Games “Launching Forza Horizon 6 is a huge moment for our team, and we’re excited to open a new chapter for fans with The Forza Horizon 6 Experience at the British Motor Museum. The Museum is a true home for motoring stories, and it’s the ideal partner to help us showcase the craft, artistry and engineering that sits behind every great car, both on the road and in-game. We look forward to welcoming everyone to the exhibition, whether you’ve played every Forza Horizon game or you are discovering it for the first time.”
Whether you are a lifelong gamer, a car enthusiast, or a family discovering Horizon for the first time, The Forza Horizon Experience offers a new way to enjoy car culture and there will be no better place to see it first than the British Motor Museum.
For information and tickets for the launch event, please click here.